Liberty Fairs has tapped former international sales director at Informa Markets, Edwina Kulego, as its new vice president of Liberty Fairs. In her new role, Kulego is tasked with overseeing the Liberty Fairs brand and all its facets.
“I’m so excited to be joining Liberty Fairs,” Kulego tells MR. “The team here is so creative and innovative and they’re actively looking at ways to better serve their customers during this changing time. Physical shows are not going away, if anything, the recent quarantines have made us appreciate in-person interaction. Now we are tasked with embracing a digital approach with physical experience in a new way as we move forward into 2021. We will be reimaging what the physical shows look like, partnering with forward-thinking brands, and developing ways to combine the physical and digital worlds.”